How does Lefebvre Sarrut face the transformation of the legal market?
Lefebvre Sarrut is following several approched that all aim at developing the culture of innovation within the group. This is notably the purpose of the Innovation Lab that I coordinate for the group. The Innovation Lab was created in 2018 by Olivier Campenon, the head of the Directoire, in order to help the Lefebvre Sarrut group embrace various challenges and establish a new purpose in the knowledge economy. The Lab is an entity that focuses on boosting the group’s innovation culture and helping with its deep transformation, thus accompanying our clients in their own evolution on the various markets the group operates on.
The Lab acts from a prospective and experimental perspective. In other words, its purpose is to focus on tomorrow’s clients and to imagine what the group could offer to anticipate their needs.
In practice, how do you prioritise innovation topics?
Practically speaking, it is a matter of:
• Prospection: understand mega trends that transform our jobs, detect weak signals, draw up scenarios to anticipate the future evolutions of our business lines; we will for instance focus on this new and essential concept that is continuous training and how the tools evolving around the CPA (Personal Activity Account or Compte Personnel d’Activité) will transform this mission within companies and HR departments.
• Design: from these scenarios, imagine new offers and projects. At this stage, the point is actually to try out concepts. If they are deemed promising, we will go on with the experiment by collaborating with our R&D department, or external partners if necessary; these topics may relate to work environments, the production of legal documents by our clients, whether they are lawyers or in-house counsels.
• Release: issue and share the Lab’s work within the group as well as outside. Communicate as the innovation Lab of a major company does not amount to Innovation washing, regardless of what may have been written on this topic. It is a much more fundamental goal, i.e. guarantee that this release is everybody’s business within the company and “push” what innovation entails for us, for our jobs and our practice of the law, while being consistent with our values and our raison d’être. Release can also mean guiding third party players, like through the Lefebvre Sarrut accelerator created in collaboration with Village by CA, or the animation of communities outside the group, such as Open Law, an association I represent as VP.
With this dual role, what advice would you give to those involved in the legal market and the justice system to integrate innovation?
First, it is essential to know yourself/your company, to know what value creation and promise you are can bring within the law industry, even if, fundamentally, disruption and deeply transformative developments are the heart of the matter. A key value at this stage is the sincerity of the approach, the choices and its corollary, transparency and clarity in our actions, both from an internal and external perspective, when it comes to our clients and partners.
In my opinion, boldness is another crucial element. We are going through a dizzying transformation of the way we practice law and how justice is rendered. Bets are being placed as to what the future holds and new usages are being invented as we speak, which is why we all must measure the part we have to play in this evolution, whether we are business persons, entrepreneurs, legal actors.
Finally, industrial sectors are also implementing this ecosystem approach and all rely on the same key principle: openness.
In your opinion, why is openness a cornerstone of this market transformation?
It is crucial to regard openness as a growth and innovation lever. First, because the investments innovation requires often mean getting close to other complementary players, to remain competitive in the face of Anglo-Saxons competitors, for instance but also because digitalisation (which, to me, consists in both the development of platforms and the algorithmicising of processes) pushes us towards expanding our horizons, looking beyond and assimilating changes in the uses driven by this digitalisation, wherever they take place.
There is a change of paradigm that takes many forms: new business models, a closer attention paid to the user’s experience, new workflow processes and organisations, a redefinition of the skills expected on the job market, etc. We must come to terms with the idea that the practice of the law and justice will radically change. These news practices are being engineered right now and being part of it is fascinating.
How will the Lab accompany the market through this shift?
As mentioned above, the Lab also accompanies third party players, by mentoring students, whether they are part of an entrepreneurship project or they have questions as to their future as legal professionals, by accelerating start-ups with a new programme launched a few weeks ago through a call for applications and that will really starts this week, with the 4 winners of this contest. Other approaches will be contemplated as a variety in formats is as important as the result, or the work in progress that allows via several iterations to grow and better define the outcome sought.
This acceleration programme allows us to open ourselves to an entrepreneurial culture that differs from ours, which is key in such systems and allows for a real cross-fertilisation on both sides. Regarding the four accelerated companies, we believe that each of them, in its own way, is in line with this notion of empowered knowledge that is at the core of our strategy, i.e. an integrated approach, of seen as a service, information made functional.
We really hope this legaltech and regtech accelerator will become a lively and attractive pole for other actors that we know could be compatible with our values and ethics as well as with our motivation to change the rules of the game.
Sumi pilots the Innovation Lab of Lefebvre Sarrut and, in addition to her prospective assignments, coordinates the work of the Lefebvre Sarrut accelerator, in collaboration with Village by CA Paris, which accompanies 4 start-ups for 2 years.